Why Is PIM system Essential For Your Organizational Growth and Efficiency?

Prashant kumar
3 min readJun 30, 2021

There is no product in the world without product information. While this product data forms the basics of all products, it becomes crucial to manage this information from central sources to ensure the same information has been distributed to all channels. With PIM Tools, this information can be easily accessed, edited, and published across multiple channels in one click. Isn’t it fascinating? Yes, it is. Let’s learn more about the Product information management system.

Put simply, project data management can significantly help companies that have over 1500 products. Also known as the PIM system, this software contains all product data and can integrate with multiple applications. But, when should the IT department consider using this, and how can it help?

When To Consider PIM?

  • High volume data (over 1500 products)
  • A high volume of customer data
  • Multiple sales and marketing channels
  • Dynamic product rage
  • Multiple suppliers
  • Multiple sources of product data

If two or more two characteristics match your company’s requirements, you should consider this. Here’s how it helps you.

  1. Ownership & Transparency
    These two are perhaps the major concern of every company when product data is managed in a fragmented way. A Project management software offers various workflow tools to create & manage ownership, streamline interdepartmental collaboration and enhance transparency. It also provides a powerful search tool for your team to access relevant and comprehensive product data about recalls, internal audits, monthly reports, and others.
  2. Reduced custom applications
    With its ability to integrate with multiple channels and extract data, product management allows you to reduce the number of applications, CRM, ERP, and other third-party applications. Compared to ERP, PIM’s omnichannel approach enables you to customize and publish product data to multiple channels using one centralized management system. It results in increased business agility, streamlined operations, and improved ability to respond to market development.
  3. Cut overheads, costs, and risk
    A product management system allows your organization to automate its manual process-for instance, onboarding product data from manufacturers. The supplier can also use its templates to deliver accurate product data at ease. Automating these tasks will minimize efforts, reduce the risk of human errors and boost productivity. The result: reduced management cost and allowed the team to shift focus from product data management to its implementation and other crucial processes.
  4. Minimized cost and risk of new systems
    Project management software offers multiple default features for managing, enriching, and publishing product data across multiple channels. This means all the fragmented product information across third-party applications and CRM can be added to PIM software. It is also flexible, and in most cases, the feature can be added more efficiently to product management software than ERP or CRM. This standardization process enables you to add multiple new applications without stress about data loss or other risks.
  5. Improved Data Quality & Safety
    High-quality, relevant and clean data is recommended for one-to-one use in internal & external teams and customers as well. Its user-friendly interface and automatic quality-check on digital assets (Product pictures and videos) ensure that the data quality is efficiently maintained and increased. The ‘Omnichannel’ approach enables you to add data from different sources to ensure a perfect database. Provided that the product data is instantly visible to customers, data needs more attention before publishing to webshops or similar applications.

That’s how a Product information management system can benefit your business. It can enhance the management and publication process to ensure efficiency and credibility. With more and more companies opting for PIM systems for product data management, choosing the right one as per your organizational needs becomes crucial. Wonder how to do that? Speak to our consultants today!

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